I help galleries look at how they connect with people, from who’s on their private view lists, to how the space itself makes you feel when you walk in. It’s about creating an atmosphere where everyone feels welcome, curious, and part of the conversation.

For me, strategy is about people, understanding what makes them feel seen, and building spaces where art can actually reach them.

Because when a gallery feels open, art comes alive. And that’s what it’s all about, isn’t it?