Stop Wasting Your Hoarding

Building sites are a fact of life. Whether it's a new development in the heart of the city or a long-term renovation project on your local high street, hoardings are everywhere. For the most part, they're an eyesore; graffiti magnets, blank grey barriers that cut communities off from spaces they once used and loved.

But what if they didn't have to be?

I've been a champion of public art for a long time, and one of the things I feel most strongly about is the untapped potential of hoarding space. Commissioning an artist to transform a building site hoarding isn't a luxury. It's one of the smartest investments a developer or site owner can make.

It protects your site. A beautifully decorated hoarding commands respect in a way a plain one simply doesn't.

I represent an artist called Abotz, whose hoarding on Warren Street has been in place for over ten months. It still looks absolutely perfect, not a tag, not a scratch. When a wall has purpose and beauty, people leave it alone.

That's not a coincidence, it works for the community.

Construction is disruptive, but a stunning piece of public art turns that disruption into something people actually stop to look at, photograph and talk about. It says to the neighbourhood: we see you, and we care about your experience.

When you commission hoarding art through the right representative, you're putting money directly into the hands of a working artist.

In a world where people increasingly care about who they do business with, being the developer that invested in local art is a story worth telling.

The honest comparison; grey hoarding costs you nothing upfront, a commissioned artwork costs a little more and gives back far more than you'd expect. It also saves you paying your workers to cover over graffiti tags with a lick of mismatched paint that, let's be honest, looks absolutely shocking.

If you're a developer, site owner or project manager interested in commissioning hoarding art, I'd love to talk. I represent artists who are experienced in exactly this kind of work, and I handle the whole process from brief to installation.

[Get in touch →] hello@georginabillings.com

Gee x